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NFIB
National Federation of Independent Business (NFIB) is a non-profit organization that advocates on behalf of America’s small and independent business owners.
ROLE
Creative Direction
Market Research
Photography
Graphic Design
Project Management
TOOLS
Adobe InDesign
Adobe Photoshop
Adobe Illustrator
Dynamic Digital Campaigns
As the creative force behind digital ad campaigns, I ensure that every detail reflects intent, crafting dynamic campaigns that consider audience, tone, and style to increase engagement and drive results. From aligning with brand standards to selecting striking visuals, each decision is purpose-driven.
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PRINT'S NOT DEAD.
Hover over each image to learn more about challenges and project scope.
Below is a collection of printed collateral carefully crafted with consideration for visual hierarchy, brand standards, composition & balance, and human interaction. Each project begins with a series of questions and research to gather insight on objectives and goals and what project success looks like.
NFIB Advocacy Video
Taking on the challenge of educating Ohio members on licensing and advocating for reform, I dove right into post-production video editing and motion graphics.
Starting with raw footage, I strategically crafted a seamless blend of informative clips and impactful, custom-designed motion graphics. The final product not only aligns with NFIB's brand but also effectively educates viewers and encourages them to take action
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