Content
I make complicated things simple. I make simple things interesting.
Designer and illustrator. I work across brand, campaign, illustration, and visual design, moving easily between the big idea and the hands-on work.
Genesys
Brand, Product, and Illustration
Genesys
Brand, Product, and Illustration
Genesys
Brand, Product, and Illustration
NFIB
Brand Identity and Campaign
NFIB
Brand Identity and Campaign
NFIB
Brand Identity and Campaign
Allkinds
Identity, Illustration, and Digital
Allkinds
Identity, Illustration, and Digital
Allkinds
Identity, Illustration, and Digital
4Patriots
Art Direction and Direct Response
4Patriots
Art Direction and Direct Response
4Patriots
Art Direction and Direct Response
H.I.G.H.
H.I.G.H.
H.I.G.H.
WKLB
WKLB
WKLB
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Practice
For the past 15 years, I’ve worked across education, enterprise software, nonprofits, consumer brands, and regulated industries. The subject matter changes, but the work has always lived somewhere between thinking and making.
I tend to come in when something is taking shape—or needs to get better. Sometimes that means building from scratch: a product, campaign, course, identity, or digital experience. Other times it means stepping into something already in motion and figuring out how to make it clearer, sharper, and more cohesive as it grows.
I’m interested in what makes something feel like itself. The choices that give an idea a point of view. The details that make a system feel considered rather than assembled. The moments when something clicks and you can’t quite imagine it any other way. After enough years doing this, I’ve learned that those things are rarely accidents. They come from paying attention, making a lot of decisions, and knowing which ones matter.
The strategy gives the work direction. Craft is what makes it believable.
Make it clear. Make it good. Make it hold up.
For the past 15 years, I’ve worked across education, enterprise software, nonprofits, consumer brands, and regulated industries. The subject matter changes, but the work has always lived somewhere between thinking and making.
I tend to come in when something is taking shape—or needs to get better. Sometimes that means building from scratch: a product, campaign, course, identity, or digital experience. Other times it means stepping into something already in motion and figuring out how to make it clearer, sharper, and more cohesive as it grows.
I care about the thinking behind the work, but I’m equally interested in the work itself: the interface that feels just right, the visual system that holds together across dozens of touchpoints, the launch that makes an idea feel tangible, the small decisions that give something its character.
That’s where a lot of my experience sits—turning ideas into things people can actually see, use, and remember. The strategy gives the work direction. Craft is what makes it believable.
Make it clear. Make it good. Make it hold up.
For the past 15 years, I’ve worked across education, enterprise software, nonprofits, consumer brands, and regulated industries. The subject matter changes, but the work has always lived somewhere between thinking and making.
I tend to come in when something is taking shape—or needs to get better. Sometimes that means building from scratch: a product, campaign, course, identity, or digital experience. Other times it means stepping into something already in motion and figuring out how to make it clearer, sharper, and more cohesive as it grows.
I care about the thinking behind the work, but I’m equally interested in the work itself: the interface that feels just right, the visual system that holds together across dozens of touchpoints, the launch that makes an idea feel tangible, the small decisions that give something its character.
That’s where a lot of my experience sits—turning ideas into things people can actually see, use, and remember. The strategy gives the work direction. Craft is what makes it believable.
Make it clear. Make it good. Make it hold up.
Direction
Creative Direction
Campaign
Art Direction
Systems
Brand Systems
UX/UI
Communication
Data Visualization
Motion
Illustration
Leadership
Team Leadership
Mentorship
Hiring
Testimonials
“Kelsey is a rare find. A remarkably talented individual who possesses a unique blend of creativity, strategic thinking, and a genuine passion for her craft. She fearlessly explores innovative approaches and is unafraid to ask questions, challenge the status quo and bring new ideas to the table. She has an innate ability to handle multiple projects simultaneously, all while consistently meeting deadlines without compromising the quality of her work.”
— Mandy Liebig
"Kelsey brings rare combination of artistic vision and execution speed. Her eye for clean, considered design is matched only by her work ethic—she delivers, consistently and beautifully, across every channel. What impressed me most was her fluency across the entire Adobe suite and her ability to pick up new tools without missing a beat. She's the kind of designer who makes hard things look effortless."
— Kerri Bryant
"Kelsey consistently delivers strategic, visually compelling work under pressure. She moves seamlessly from concept to execution, adapting to shifting priorities without compromising quality. Her design thinking and collaborative approach have made her an invaluable asset to our creative team."
— Jonathan Hobson
"Collaborating with Kelsey was truly enjoyable. In our brief time together, she exceeded my expectations by infusing her design process with thought-provoking strategy. Kelsey consistently approaches each project with meticulous detail, always striving for optimal outcomes. Undoubtedly, she is an asset to every team."
— Stephanie Kelly-Stuard
“Kelsey is a rare find. A remarkably talented individual who possesses a unique blend of creativity, strategic thinking, and a genuine passion for her craft. She fearlessly explores innovative approaches and is unafraid to ask questions, challenge the status quo and bring new ideas to the table. She has an innate ability to handle multiple projects simultaneously, all while consistently meeting deadlines without compromising the quality of her work.”
— Mandy Liebig
"Kelsey brings rare combination of artistic vision and execution speed. Her eye for clean, considered design is matched only by her work ethic—she delivers, consistently and beautifully, across every channel. What impressed me most was her fluency across the entire Adobe suite and her ability to pick up new tools without missing a beat. She's the kind of designer who makes hard things look effortless."
— Kerri Bryant
"Kelsey consistently delivers strategic, visually compelling work under pressure. She moves seamlessly from concept to execution, adapting to shifting priorities without compromising quality. Her design thinking and collaborative approach have made her an invaluable asset to our creative team."
— Jonathan Hobson
"Collaborating with Kelsey was truly enjoyable. In our brief time together, she exceeded my expectations by infusing her design process with thought-provoking strategy. Kelsey consistently approaches each project with meticulous detail, always striving for optimal outcomes. Undoubtedly, she is an asset to every team."
— Stephanie Kelly-Stuard
“Kelsey is a rare find. A remarkably talented individual who possesses a unique blend of creativity, strategic thinking, and a genuine passion for her craft. She fearlessly explores innovative approaches and is unafraid to ask questions, challenge the status quo and bring new ideas to the table. She has an innate ability to handle multiple projects simultaneously, all while consistently meeting deadlines without compromising the quality of her work.”
— Mandy Liebig
"Kelsey brings rare combination of artistic vision and execution speed. Her eye for clean, considered design is matched only by her work ethic—she delivers, consistently and beautifully, across every channel. What impressed me most was her fluency across the entire Adobe suite and her ability to pick up new tools without missing a beat. She's the kind of designer who makes hard things look effortless."
— Kerri Bryant
"Kelsey consistently delivers strategic, visually compelling work under pressure. She moves seamlessly from concept to execution, adapting to shifting priorities without compromising quality. Her design thinking and collaborative approach have made her an invaluable asset to our creative team."
— Jonathan Hobson
"Collaborating with Kelsey was truly enjoyable. In our brief time together, she exceeded my expectations by infusing her design process with thought-provoking strategy. Kelsey consistently approaches each project with meticulous detail, always striving for optimal outcomes. Undoubtedly, she is an asset to every team."
— Stephanie Kelly-Stuard
“Kelsey is a rare find. A remarkably talented individual who possesses a unique blend of creativity, strategic thinking, and a genuine passion for her craft. She fearlessly explores innovative approaches and is unafraid to ask questions, challenge the status quo and bring new ideas to the table. She has an innate ability to handle multiple projects simultaneously, all while consistently meeting deadlines without compromising the quality of her work.”
— Mandy Liebig
"Kelsey brings rare combination of artistic vision and execution speed. Her eye for clean, considered design is matched only by her work ethic—she delivers, consistently and beautifully, across every channel. What impressed me most was her fluency across the entire Adobe suite and her ability to pick up new tools without missing a beat. She's the kind of designer who makes hard things look effortless."
— Kerri Bryant
"Kelsey consistently delivers strategic, visually compelling work under pressure. She moves seamlessly from concept to execution, adapting to shifting priorities without compromising quality. Her design thinking and collaborative approach have made her an invaluable asset to our creative team."
— Jonathan Hobson
"Collaborating with Kelsey was truly enjoyable. In our brief time together, she exceeded my expectations by infusing her design process with thought-provoking strategy. Kelsey consistently approaches each project with meticulous detail, always striving for optimal outcomes. Undoubtedly, she is an asset to every team."
— Stephanie Kelly-Stuard
“Kelsey is a rare find. A remarkably talented individual who possesses a unique blend of creativity, strategic thinking, and a genuine passion for her craft. She fearlessly explores innovative approaches and is unafraid to ask questions, challenge the status quo and bring new ideas to the table. She has an innate ability to handle multiple projects simultaneously, all while consistently meeting deadlines without compromising the quality of her work.”
— Mandy Liebig
"Kelsey brings rare combination of artistic vision and execution speed. Her eye for clean, considered design is matched only by her work ethic—she delivers, consistently and beautifully, across every channel. What impressed me most was her fluency across the entire Adobe suite and her ability to pick up new tools without missing a beat. She's the kind of designer who makes hard things look effortless."
— Kerri Bryant
"Kelsey consistently delivers strategic, visually compelling work under pressure. She moves seamlessly from concept to execution, adapting to shifting priorities without compromising quality. Her design thinking and collaborative approach have made her an invaluable asset to our creative team."
— Jonathan Hobson
"Collaborating with Kelsey was truly enjoyable. In our brief time together, she exceeded my expectations by infusing her design process with thought-provoking strategy. Kelsey consistently approaches each project with meticulous detail, always striving for optimal outcomes. Undoubtedly, she is an asset to every team."
— Stephanie Kelly-Stuard
“Kelsey is a rare find. A remarkably talented individual who possesses a unique blend of creativity, strategic thinking, and a genuine passion for her craft. She fearlessly explores innovative approaches and is unafraid to ask questions, challenge the status quo and bring new ideas to the table. She has an innate ability to handle multiple projects simultaneously, all while consistently meeting deadlines without compromising the quality of her work.”
— Mandy Liebig
"Kelsey brings rare combination of artistic vision and execution speed. Her eye for clean, considered design is matched only by her work ethic—she delivers, consistently and beautifully, across every channel. What impressed me most was her fluency across the entire Adobe suite and her ability to pick up new tools without missing a beat. She's the kind of designer who makes hard things look effortless."
— Kerri Bryant
"Kelsey consistently delivers strategic, visually compelling work under pressure. She moves seamlessly from concept to execution, adapting to shifting priorities without compromising quality. Her design thinking and collaborative approach have made her an invaluable asset to our creative team."
— Jonathan Hobson
"Collaborating with Kelsey was truly enjoyable. In our brief time together, she exceeded my expectations by infusing her design process with thought-provoking strategy. Kelsey consistently approaches each project with meticulous detail, always striving for optimal outcomes. Undoubtedly, she is an asset to every team."
— Stephanie Kelly-Stuard
“Kelsey is a rare find. A remarkably talented individual who possesses a unique blend of creativity, strategic thinking, and a genuine passion for her craft. She fearlessly explores innovative approaches and is unafraid to ask questions, challenge the status quo and bring new ideas to the table. She has an innate ability to handle multiple projects simultaneously, all while consistently meeting deadlines without compromising the quality of her work.”
— Mandy Liebig
"Kelsey brings rare combination of artistic vision and execution speed. Her eye for clean, considered design is matched only by her work ethic—she delivers, consistently and beautifully, across every channel. What impressed me most was her fluency across the entire Adobe suite and her ability to pick up new tools without missing a beat. She's the kind of designer who makes hard things look effortless."
— Kerri Bryant
"Kelsey consistently delivers strategic, visually compelling work under pressure. She moves seamlessly from concept to execution, adapting to shifting priorities without compromising quality. Her design thinking and collaborative approach have made her an invaluable asset to our creative team."
— Jonathan Hobson
"Collaborating with Kelsey was truly enjoyable. In our brief time together, she exceeded my expectations by infusing her design process with thought-provoking strategy. Kelsey consistently approaches each project with meticulous detail, always striving for optimal outcomes. Undoubtedly, she is an asset to every team."
— Stephanie Kelly-Stuard
“Kelsey is a rare find. A remarkably talented individual who possesses a unique blend of creativity, strategic thinking, and a genuine passion for her craft. She fearlessly explores innovative approaches and is unafraid to ask questions, challenge the status quo and bring new ideas to the table. She has an innate ability to handle multiple projects simultaneously, all while consistently meeting deadlines without compromising the quality of her work.”
— Mandy Liebig
"Kelsey brings rare combination of artistic vision and execution speed. Her eye for clean, considered design is matched only by her work ethic—she delivers, consistently and beautifully, across every channel. What impressed me most was her fluency across the entire Adobe suite and her ability to pick up new tools without missing a beat. She's the kind of designer who makes hard things look effortless."
— Kerri Bryant
"Kelsey consistently delivers strategic, visually compelling work under pressure. She moves seamlessly from concept to execution, adapting to shifting priorities without compromising quality. Her design thinking and collaborative approach have made her an invaluable asset to our creative team."
— Jonathan Hobson
"Collaborating with Kelsey was truly enjoyable. In our brief time together, she exceeded my expectations by infusing her design process with thought-provoking strategy. Kelsey consistently approaches each project with meticulous detail, always striving for optimal outcomes. Undoubtedly, she is an asset to every team."
— Stephanie Kelly-Stuard
“Kelsey is a rare find. A remarkably talented individual who possesses a unique blend of creativity, strategic thinking, and a genuine passion for her craft. She fearlessly explores innovative approaches and is unafraid to ask questions, challenge the status quo and bring new ideas to the table. She has an innate ability to handle multiple projects simultaneously, all while consistently meeting deadlines without compromising the quality of her work.”
— Mandy Liebig
"Kelsey brings rare combination of artistic vision and execution speed. Her eye for clean, considered design is matched only by her work ethic—she delivers, consistently and beautifully, across every channel. What impressed me most was her fluency across the entire Adobe suite and her ability to pick up new tools without missing a beat. She's the kind of designer who makes hard things look effortless."
— Kerri Bryant
"Kelsey consistently delivers strategic, visually compelling work under pressure. She moves seamlessly from concept to execution, adapting to shifting priorities without compromising quality. Her design thinking and collaborative approach have made her an invaluable asset to our creative team."
— Jonathan Hobson
"Collaborating with Kelsey was truly enjoyable. In our brief time together, she exceeded my expectations by infusing her design process with thought-provoking strategy. Kelsey consistently approaches each project with meticulous detail, always striving for optimal outcomes. Undoubtedly, she is an asset to every team."
— Stephanie Kelly-Stuard
“Kelsey is a rare find. A remarkably talented individual who possesses a unique blend of creativity, strategic thinking, and a genuine passion for her craft. She fearlessly explores innovative approaches and is unafraid to ask questions, challenge the status quo and bring new ideas to the table. She has an innate ability to handle multiple projects simultaneously, all while consistently meeting deadlines without compromising the quality of her work.”
— Mandy Liebig
"Kelsey brings rare combination of artistic vision and execution speed. Her eye for clean, considered design is matched only by her work ethic—she delivers, consistently and beautifully, across every channel. What impressed me most was her fluency across the entire Adobe suite and her ability to pick up new tools without missing a beat. She's the kind of designer who makes hard things look effortless."
— Kerri Bryant
"Kelsey consistently delivers strategic, visually compelling work under pressure. She moves seamlessly from concept to execution, adapting to shifting priorities without compromising quality. Her design thinking and collaborative approach have made her an invaluable asset to our creative team."
— Jonathan Hobson
"Collaborating with Kelsey was truly enjoyable. In our brief time together, she exceeded my expectations by infusing her design process with thought-provoking strategy. Kelsey consistently approaches each project with meticulous detail, always striving for optimal outcomes. Undoubtedly, she is an asset to every team."
— Stephanie Kelly-Stuard
“Kelsey is a rare find. A remarkably talented individual who possesses a unique blend of creativity, strategic thinking, and a genuine passion for her craft. She fearlessly explores innovative approaches and is unafraid to ask questions, challenge the status quo and bring new ideas to the table. She has an innate ability to handle multiple projects simultaneously, all while consistently meeting deadlines without compromising the quality of her work.”
— Mandy Liebig
"Kelsey brings rare combination of artistic vision and execution speed. Her eye for clean, considered design is matched only by her work ethic—she delivers, consistently and beautifully, across every channel. What impressed me most was her fluency across the entire Adobe suite and her ability to pick up new tools without missing a beat. She's the kind of designer who makes hard things look effortless."
— Kerri Bryant
"Kelsey consistently delivers strategic, visually compelling work under pressure. She moves seamlessly from concept to execution, adapting to shifting priorities without compromising quality. Her design thinking and collaborative approach have made her an invaluable asset to our creative team."
— Jonathan Hobson
"Collaborating with Kelsey was truly enjoyable. In our brief time together, she exceeded my expectations by infusing her design process with thought-provoking strategy. Kelsey consistently approaches each project with meticulous detail, always striving for optimal outcomes. Undoubtedly, she is an asset to every team."
— Stephanie Kelly-Stuard
“Kelsey is a rare find. A remarkably talented individual who possesses a unique blend of creativity, strategic thinking, and a genuine passion for her craft. She fearlessly explores innovative approaches and is unafraid to ask questions, challenge the status quo and bring new ideas to the table. She has an innate ability to handle multiple projects simultaneously, all while consistently meeting deadlines without compromising the quality of her work.”
— Mandy Liebig
"Kelsey brings rare combination of artistic vision and execution speed. Her eye for clean, considered design is matched only by her work ethic—she delivers, consistently and beautifully, across every channel. What impressed me most was her fluency across the entire Adobe suite and her ability to pick up new tools without missing a beat. She's the kind of designer who makes hard things look effortless."
— Kerri Bryant
"Kelsey consistently delivers strategic, visually compelling work under pressure. She moves seamlessly from concept to execution, adapting to shifting priorities without compromising quality. Her design thinking and collaborative approach have made her an invaluable asset to our creative team."
— Jonathan Hobson
"Collaborating with Kelsey was truly enjoyable. In our brief time together, she exceeded my expectations by infusing her design process with thought-provoking strategy. Kelsey consistently approaches each project with meticulous detail, always striving for optimal outcomes. Undoubtedly, she is an asset to every team."
— Stephanie Kelly-Stuard