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National Federation of Independent Business (NFIB) is a non-profit organization that advocates on behalf of America’s small and independent business owners.


Creative Direction

Market Research


Graphic Design
Project Management


Adobe InDesign

Adobe Photoshop

Adobe Illustrator

Dynamic Digital Campaigns

As the creative force behind digital ad campaigns, I ensure that every detail reflects intent, crafting dynamic campaigns that consider audience, tone, and style to increase engagement and drive results. From aligning with brand standards to selecting striking visuals, each decision is purpose-driven.


Hover over each image to learn more about challenges and project scope.

Below is a collection of printed collateral carefully crafted with consideration for visual hierarchy, brand standards, composition & balance, and human interaction. Each project begins with a series of questions and research to gather insight on objectives and goals and what project success looks like. 

NFIB Advocacy Video

Taking on the challenge of educating Ohio members on licensing and advocating for reform, I dove right into post-production video editing and motion graphics.

Starting with raw footage, I strategically crafted a seamless blend of informative clips and impactful, custom-designed motion graphics. The final product not only aligns with NFIB's brand but also effectively educates viewers and encourages them to take action.

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